You only have one chance to make an impression. Use it well.
Note: I have never tested the software below nor will I, I’m only commenting on the way it advertises itself. In the Adsense block, I noticed a CMS named Graffit was advertising itself as a better CMS system than blogging platforms. Out of sheer curiosity, I Googled it. The landing page I found tries to argue that it is better than WordPress as a CMS system, and it goes so far as to declare that it is “Finally … A WordPress alternative.” It argues that it is easier to install than WordPress (it takes only 3 steps instead of 5.) The page then continues with its spiel — including the admission that it only runs on Windows servers and is built in .net — but doesn’t really say anything that doesn’t make me sit up and go “Wow, I wish WordPress did that.” Although this was a custom landing page, I’m not sure it works as expected.