Black Hat SEO tricks are getting trickier.

Or at least odder. In a post subtly titled “Why it is good to link to LZZR” LZZR suggests that it is advantageous for you to link to their site, and argues (rather ineloquently) an interesting technique to raise PR and and raise SERP placement. However, it seems that the idea is black hat (or at least grey) and more likely to cause trouble in the long run.

Linking should be mutually beneficial for both the linking site and the linked one and more these benefits must be obvious and immediate. For quite some time I’ve been thinking about a strategy that would realize these objectives and finally I think I came up with one –LZZR.com

LZZR then continues and suggests that by searching for blogs that link to you on websites like Bloglines or Technorati and then linking to those search results, (eg: My Technorati reactions page) you can boost your own PR by boosting the PR of the sites that link to you.

Continue reading. »

WordPress Meta Tag/SEO plugin

I was sick of having a half dozen different plugins to add meta tags and fix the robots, so I wrote a plugin that prevents duplicate content from being indexed by Google, adds useful meta tags, and ensures that all posts are at one single permalink (using 301 redirects of course). This is more a shell of a plugin than an actual plugin as there are no options, and there are obvious flaws such as it doesn’t allow you to use paged posts. If you want to make changes you will have to do it yourself.

Copy the following into a php file. Upload it. If you need any more instructions than that, you are better off using a plugin that is a little more user friendly because using this plugin incorrectly can kill your site.

< ?php
/*
Plugin Name: Ultimate SEO
Plugin URI: http://anthologyoi.com/
Description: This plugin combines the functionality of other SEO plugins.

Continue reading. »

Back on Google

As I had hoped the SEO changes and the redesign have gotten me put back on Google, and Technorati finally realizes I update. It may not seem like much, but I have been off both since June or so of last year (although prior to that I had a good ranking in Google).

As an aside to the person who found my site on Google while searching for INAP help: If you need help with a plugin, post in the comments. I try to answer within the day.