Note: I have never tested the software below nor will I, I’m only commenting on the way it advertises itself.
In the Adsense block, I noticed a CMS named Graffit was advertising itself as a better CMS system than blogging platforms. Out of sheer curiosity, I Googled it.
The landing page I found tries to argue that it is better than WordPress as a CMS system, and it goes so far as to declare that it is “Finally … A WordPress alternative.” It argues that it is easier to install than WordPress (it takes only 3 steps instead of 5.) The page then continues with its spiel — including the admission that it only runs on Windows servers and is built in .net — but doesn’t really say anything that doesn’t make me sit up and go “Wow, I wish WordPress did that.”
Although this was a custom landing page, I’m not sure it works as expected. It attempts to convince the user that they are better than WordPress, but it fails miserably because the only thing it has going for it, is the fact it has only three install steps. From the user’s point of view, I think they do a terrible job making both their points: WordPress is not good for a CMS and this program is better than WordPress.
What is my point? Think carefully about how you present yourself. Make an argument and make it well because you only have one chance. I will not be downloading this CMS nor will I even remember it in a few days. Don’t make the same mistake with your own websites.