Comments on: Sobe Life Water Dancing Lizards Super Bowl Commercial

By: Aaron

Aaron — Fri, 15 Aug 2008 18:04:18 +0000

Side note: I’d like to point out that people who posted comments here came here through Google just as you did, so this “site” is not “really stupid” even if you disagree with the people who posted.

By: tdp

tdp — Tue, 05 Aug 2008 08:30:12 +0000

Exactly what blahblah said,I mean seriously is it necessary to have a half -nude women in a water commercial? Sobe can go shove their agenda down someone elses throat. I guess they think putting women next to a beach will make us run to the store and buy a pack of their garbage product. Why couldn’t they have put a buissinessman on his way to work?- No because that’s boring and doesn’t appeal to people yet it makes as much sense as this garbage. Oh ya what’s up w/ the new commercial, every five seconds the girl is making some mutated laughing noise. They’re just trying to make a commercial that will stick in peoples heads whereas in reality, you could have literally advertised any product in that random commercial.

By: blahblah

blahblah — Wed, 23 Jul 2008 03:48:20 +0000

Wow this is hilarious. I just googled “life water commercial is stupid” as well and got led to this site.
I couldnt stand the first commercial. I just dont understand the point of naomi campbell dancing. Dancing lizards? Ok fine, copy off Geico if you want…but wtf is the point of campbell.

The new one is just as infuriating. Its just campbell in a bathing suit. Thats the only point of the commercial, to show her ass at the end. Shes irrelevant. The commercial just makes no sense. I hope vitamin water destroys life water in sales because the person who “came up” with such these ads deserves to get the shit kicked out of him for being an unoriginal loser.

By: Chase

Chase — Sat, 12 Jul 2008 22:19:00 +0000

I agree with everyone who said this commercial made no sense. Honestly, the only time I think about this product is when they show the stupid commercial. I wouldn’t even know the product was Sobe if I didn’t come here. I Googled “stupid lifewater commerical” after having seen it on TV, just to see how many people felt the same, and it brought me here. Commercials that annoy me have the opposite effect… it makes me want to actively AVOID the product, just like those ugly gerbils in the old Quiznos commerical.

By: Things That Confuse Me: Heidi Montag Edition | Candy Kirby

Things That Confuse Me: Heidi Montag Edition | Candy Kirby — Mon, 28 Apr 2008 23:00:43 +0000

[...] between “ground floor” and “first floor,” for example. The appeal of the SoBe Life Water Dancing Lizards. The spelling of [...]

By: Aaron

Aaron — Mon, 28 Apr 2008 02:46:11 +0000

Jeremy Â»

My condolences. It was one of the best Super Bowl commercials, but I wouldn’t want to have to see it all the time.

I haven’t tried and of the new sobe drinks including the life waters, but I did like their originals: dragon fruit was delicious.

By: Jeremy

Jeremy — Mon, 28 Apr 2008 01:53:24 +0000

Aaron: bullcrap. I’m watching a baseball game right now and EVERY DAMN COMMERCIAL BREAK that stupid lizardmodelbadwater crap comes on. I wish they’d killed it. But for whatever reason they keep playing it. It does nothing for me in terms of ‘shock value’, every time I see it I think “wow what a horrible commercial, they must care equally little about making a good product.” I will never buy Sobe, they probably put nicotine in their drinks to hook buyers, lord knows their commercials can’t do it.

By: hippiekisses

hippiekisses — Fri, 25 Apr 2008 19:18:59 +0000

wow, did you really think you were being smart when you said all that. to some ppl you may have looked the part, but come on. so what kid is going to walk into a store or gas station or where ever and be like, hey i want life water mommy. are you serious? it’s not supposed to appeal to kids. thanks for trying to be smart though.

By: Aaron

Aaron — Fri, 18 Apr 2008 16:09:51 +0000

Chuck Brown »

I think the entire point was, “Hey, I got this idea for a cool commercial during the superbowl.”

They seem to have quickly and quietly killed the campaign, so I think that even they realized that while the commercial did standout during the Super Bowl, it is not a good long-term ad campaign.

By: Chuck Brown

Chuck Brown — Wed, 16 Apr 2008 01:59:18 +0000

I cant imagine being the Madison Ave pitch man who had to sell this concept, the guy had to have had serious b@lls or was on his last day before retirement.

Im not sure what the product tie-in between;

A.) Naomi Campbell
B.) Dancing Lizards
3.) MJ’s, “Thriller”

..necessarily have to do with the product, or even the branded lifestyle of the product.

Ok, maybe the product is refreshing and its implied that it offers some form of “thrill” in the form of its liquid refreshment, I’ll accept that.

Naomi Campbell, although in the twilight of her career as a Super Model still possesses some degree of “thrill” but its a bit of a stretch,

The Sobe “lizard” in one dimensional form has been around for a few years now, I can go with why that was included that too.

Now, gathering a group of animated lizards to dance to MJ’s Thriller, while being accompanied off-frame by Naomi Campbell (didnt even know it was her til I came here) and inserting a lizard with the “Sobe” dental grill and finally another lizard eating an insect in the dancing troupe and the traffic renders the message lost in the shuffle.

Im not entirely sure who the target market is here; whether it be youngsters drawn in by the eye catching lizards, 30-somethings who have an affinity for the early/mid-80′s hook of MJ, or contemporary Hip Hop lifestylers.

Left on its own with just the Lizards, its no great shakes and doesnt sustain my attention very well. Throw in Naomi and it becomes confused. Give select lizards specific character traits and then toss in a hit song from the very early days of Mtv, conjuring up images of zombies and that red leather suit, and Im left more than a little lost and marginally insulted.

Again, Im really curious as to how the pitch man sold this concept.

Its a real train wreck.

Whats the sell line at the end? I missed it.